Being part of that journey through design has been both inspiring and fulfilling.
Challenge
Context & challenge
Le Rituel is a holistic wellness brand rooted in the belief that true well-being comes from nurturing the mind, body, and soul. It also happens to be my girlfriend’s brand and I’m incredibly proud of her.
I helped shape the brand identity to reflect her philosophy: calm, grounded, and deeply intentional. From naming and visual direction to logo design, color palette, and typography, every detail was crafted to evoke clarity, ritual, and self-connection. The goal was to express her full-spectrum approach to wellness, from the gentle energy of Reiki to the structure of health coaching.
She’s amazing, and it's an honour to bring her vision to life.
Context
Developed a calm, elegant wordmark with soft, rounded typography to evoke balance and groundedness.
Curated a soothing palette of earthy tones to reflect nature, energy flow, and holistic well-being.
Crafted visual motifs, gentle circles, fluid lines, and natural textures to symbolize ritual and personal transformation.
Designed a minimal, inviting website that feels serene, clear, and easy to navigate.
Outcome
Outcomes & Impact
Built trust and emotional resonance, visitors immediately sense the brand’s nurturing, intentional energy.
Enhanced usability with clean, intuitive navigation that makes exploring services and booking sessions effortless.
Reinforced the brand’s promise of transformation through immersive imagery and thoughtfully placed testimonials.
Deliverables
Full brand identity
Website design (including layout and visual direction for service pages and product store)
Visual design for marketing materials (social media graphics, email banners)
Creative direction and photography
This has nothing to do with my work, it's all how powerful and transformative she is for her customers
